Understanding consumers' responses to bio-based packaging

For her master thesis at TU Delft Sandra Garcia Arias carried out two studies on consumers’ responses to beverage cartons with bio-based plastic. It was identified that consumers lack knowledge of bio-based packaging. Most of the consumers find the bio-based term confusing and abstract.
To have a clear understanding of what the concept is, words that consumers can easily understand should be used such as plant-based package or package made of renewable resources. In addition, information displayed on the package should emphasize the amount of bio-based material used to enhance consumers’ trust in the brand. Lastly, the correct disposal of the package should be emphasized to avoid confusion.
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