Cosmetic creams - Influence of packaging+product information

Researchers at the Universidad de la República in Uruguay studied the influence of packaging and packaging elements on consumer perception of cosmetic creams. Respondents rated 5 face skin care creams and evaluated the unpackaged and the packaged product.
They found that packaging elements like product composition, product information, and brand image influenced both overall liking ratings and the choice of attributes used to describe the samples. Interestingly, the sheer presence of certain packaging elements elicited mention of a greater number of attributes, which were not always claimed on the packaging. An article about the research is published in the Journal of Sensory Studies.
Click here for an abstract of the article.

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