Consumer perceptions of meal replacement bars, built up from cues in packaging information, health claims and nutritional claims

Researchers at the University of the Republic in Uruguay investigated the effect of packaging information on consumer perceptions of eleven meal replacement bars. The results showed that when evaluating the real packaging, the consumers mainly focused on the meal replacement- or satiation-related messages and on the images to build up their perception, attaching less or no importance to the nutritional information. When looking only at cards, the consumers focused in great detail on the nutritional information. The calorie content also became a much more important factor in their perceptions of the bars. An article about the research is published in Food Research International.
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