Influence of green product claims

UL Environment has published a study that provides data about which green claims are most effective in the marketplace. Demand is growing every year from consumers and business purchasers alike for products that minimize impact on the environment, reduce energy costs and promote better health. Consumers are also getting smarter about green product claims. Certified claims performed best in the study; however, there is still a lack of clarity in the marketplace. The study also showed that consumers reacted negatively to claims with overly technical or generic language, and to claims that used a logo without qualifying language to provide context (Press Release UL Environment, 18 November 2014).
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