Packaging buyers and the role of online information

Researchers at Fontys University in the Netherlands researched packaging buyer’s online buying behavior to help all parties in the packaging industries make better make use of their time and resources.
They found that over 78% of the buyers did not use Facebook and more than 83% did not use Twitter to facilitate their buying process. Also, many buyers reported it took too much effort to locate some information online. 50% of buyers report that they did not derive any benefits from social media when making purchasing decisions for their company, 13% did not know, but 37% did derive benefits, such as speeding up the process (News Item Packaging Digest, 1 July 2015).
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Click here for the research report (2.12 MB).
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