Impact of plain cigarette packaging and message framing on young smokers

Researchers at Georgetown University Medical Center USA examined the impact of pictorial cigarette-warning labels, warning-label message framing and plain cigarette packaging, on young adult smokers’ motivation to quit. Smokers viewed online images of four cigarette packs with warnings. Packs differed across conditions by warning-message framing (gain vs loss) and packaging (branded vs plain).
They found that warnings combining pictorial depictions of smoking-related health risks with text-based messages about how quitting reduces risks, may achieve better outcomes among young adults. An article about the research is published in Tobacco Control.
Click here for an abstract of the article.

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