Ireland becomes the first country in the EU to introduce legislation on plain packaging for tobacco products

The Irish Government has approved the publication of the Public Health (Standardised Packaging of Tobacco) Bill 2014 and the presentation of the Bill in the Seanad. If enacted the Bill will control the design and appearance of tobacco products. It will remove all forms of branding including trademarks, logo, colours and graphics from packs, except for the brand and variant name which will be presented in a uniform typeface.
The objective is to make tobacco packs look less attractive to consumers, to make health warnings more prominent and to reduce the ability of the packs to mislead people, especially children about the harmful effects of smoking (News Release Irish Government, 10 June 2014).
Click here for the news release.

This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.