IE: New guidance for the use of food marketing terms

24 June 2015

The Food Safety Authority of Ireland (FSAI) has published new guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance outlines the general legal requirements that food businesses must follow and additionally, provides agreed guidance for the food industry concerning the use of the marketing terms Artisan/Artisanal, Farmhouse, Traditional and Natural.
Food businesses should aim to ensure marketing terms used on foods are compliant as soon as possible. However, as a minimum, the information in this guidance applies to the labels of foods placed on the market and/or presented and advertised after December 2016 (Press Release FSAI, 14 May 2015).
Click here for the press release.
Click here for the guidance (114 kB).

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.