Smokers' neural response to graphic cigarette warning labels

Researchers at Georgetown University US examined young adult smokers' neural response to graphic warning labels (GWLs) on cigarette packs using functional magnetic resonance imaging.
They found that GWLs produced significantly greater self-reported motivation to quit than control warnings. There were no significant differences in response to warnings on branded versus plain cigarette packages. The findings complement other recent neuroimaging GWL studies conducted with older adult smokers and with adolescents by demonstrating similar patterns of neural activation in response to GWLs among young adult smokers. An article about the research is published in Addictive Behaviors Reports.
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