Conscientious behaviour of consumers around the world

The ethical interests and behaviors of conscientious consumers vary widely, and they aren’t necessarily found all together in the same person. They can even seem contradictory. Some consumers might deliberately reduce, reuse and recycle and pay close attention to the packaging of the products they buy yet care little about animal welfare when they buy meat; others might be vegetarians but not give a second thought to packaging and waste disposal.
In a report Havas PR analyzes the thoughts and habits of 23,510 consumers from 14 countries related to issues of conscience and how that trend is advancing. Conscientiousness is a growing aspiration worldwide (News Item Havas, September 2014).
Click here for the news item and to register to order the report.

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