GB: Can large corporates/brands influence consumer recycling

From December 2014 to March 2015, Somerset and Gloucestershire residents can participate in a trial to separate and recycle the trigger tops and flip caps from their air and home care plastic bottles. Trigger tops are made from different types of plastic to that of the bottles, and often contain metal parts.
Febreze products are being used in communications materials and Procter and Gamble’s marketing channels will be used to engage the public. LRS, in partnership with a number of organisations, is implementing the trial. One of the goals is to see if collaboration with large corporates and brands will help influence consumer recycling behaviour (News Item LRS, 8 December 2014).
Click here for the news item.

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