Industry experts create Package Development Playbook

Well-designed packaging can enhance the value of the product, and deepen the consumer’s bond with the product. Additionally, using the right materials—from flexible films and pouches to rigid glass, plastic, or metal containers—can do these things while also providing functional benefits.
Considering the machinability of a package early in your package design process can optimize cost-efficiency, line speeds, and plant throughput. The need to engage so many people working across so many disciplines is a fundamental reason this Playbook was designed with the sections Design, Development, Structure, Sustainability, and a Gallery (Packaging Insights Newsletter, 2 December 2014).
Click here to download the Package Development Playbook (9.73 MB).

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