Evaluating packaging design using facial expression analysis

Eye tracking, galvanic skin response and electroencephalography are popular methods for quantitatively evaluating the effectiveness of packaging design. However, with the exception of eye tracking, applications for these instruments are limited when it comes to dynamic testing in a shopping environment.
Facial expression analysis is another method that has traditionally been limited to static testing environments due to limitations in technology and a lack of methodology developments. For his thesis at Clemson University, Richard Blake Bowen created dynamic testing methods that allow for researchers to evaluate packaging design using facial expression analysis in shopping environments.
Click here for the thesis (22.98 MB).

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