European Commissie: Attitudes of Europeans towards building the single market for green products – free report

According to this survey, most Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers' environmental claims. The survey indicates that more than three-quarters of respondents are willing to pay more for environmentally-friendly products if they were confident that the products are truly environmentally-friendly (77%). However, only slightly more than half of EU citizens feel informed (55%) about the environmental impacts of the products they buy and use.
A large majority of EU citizens believes that buying environmentally-friendly products can make a difference to the environment (89%) and that they are as effective as regular products (74%). Confidence that products labelled environmentally-friendly are less harmful to the environment is highest in Portugal (84%), Malta (82%), France (81%) and Belgium (81%). However, confidence is significantly lower in Germany (44%), Romania (46%) and the Netherlands (47%).
To download the report click here (675 kB).

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