Euromonitor’s Digital Consumer Index 2016: 5 key insights

Consumers are more connected than ever before, and will be even more so in the future. These digital connections are underpinning generational shifts in how consumers live, work, shop and play. Using Euromonitor’s Digital Consumer Index, analysts have identified 5 key insights to provide an outlook into what the digital future holds:
1. The degree and type of digital connectivity varies greatly between developed and emerging markets; 2. South Korea leads the current digital connectivity rankings; 3. The UK is a digital frontrunner; 4. China and the UAE are outpacing their emerging market counterparts and 5. The US is forecasted to move ahead of the UK (News Item Euromonitor, 17 October 2016).
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This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.