Euromonitor: Key global packaging trends in home care

According to a new Euromonitor report, home care packaging innovations were numerous over 2011-2016, particularly in laundry care, in spite of the industry’s only modest growth. While sales are stagnating in developed countries, developing markets are driving volume sales through small pack sizes that make laundry detergent affordable to all.
Packaging in home care has become increasingly important in delivering added benefits to the consumer in terms of value, functionality and visual appeal, while conveying the brand image. As consumers become more demanding, but also with a growing ageing population globally, functional packaging is becoming essential.
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