EU: New metal packaging recycling mark

A new recycling mark to engage consumers and highlight their role in the continuous lifecycle of metal has been developed by Metal Packaging Europe (MPE), the industry organisation representing rigid metal and metal packaging producers.
Research conducted by MPE showed that some consumers do not understand the real value of recycling or do not always have a clear understanding of what happens with the collected metal fraction. Metal Packaging Europe has, therefore, developed the new mark for use both on and off pack to help consumers better understand their role in keeping metal in a ‘forever loop’ by recycling their empty packaging (Press Release MPE, 6 November 2014).
Click here for the press release.

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