Survey on selection of plastic packaging suppliers

A new survey, conducted by Dimensional Research, found nearly three-quarters (73%) of respondents say packaging is important to their brand experience and is a key area of investment according to 81%.
The survey revealed leading factors that influence the selection of plastic packaging suppliers. The top three cited by survey respondents were pricing that includes all product lifecycle costs, the ability to get products to market faster and advanced product design capabilities. Further, nearly a third want a supplier that can integrate smart packaging solutions, which enable enhanced customer engagement and brand loyalty (News Item Jabil Circuit, 11 November 2016).
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