Effects of packaging and labeling on consumer preferences for olive oil

Researchers at the University of California assessed consumer liking, purchase intent and sensory and nutritional expectations for commercial extra virgin olive oils based on their packaging and labeling, and compared those ratings to hedonic and purchase intent ratings for the same oils tasted blind.
Region of origin was the variable that showed the biggest impact on the overall liking of the bottles and labels in the packaging study. Consumers were willing to pay more for the oils in the packaging study than they expected to pay in the blind tasting study.
An article about the research is published in Food Research International.
Click here for an abstract of the article.

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