Effects of first exposure to plain cigarette packaging

Plain packaging requires tobacco products to be sold in packs with a standard shape, method of opening and colour, leaving the brand name in a standard font and location. Researchers at the University of Bristol UK investigated the impact of plain packaging on smoking behaviour and attitudes.
They found no evidence that pack type had an effect on the number of cigarettes smoked and the volume of smoke inhaled per cigarette. However, smokers using plain cigarette packs rated the experience of using the pack more negatively, rated the pack attributes more negatively and rated the health warning as more impactful. An article about the research is published in BMC Public Health.
Click here for the article (9.62 MB).

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