Effect FOP Nutrition Labels on attention nutrition information

Front of pack (FOP) nutrition labels are labels located on the front of packages that provide truncated nutrition information. These labels are rapidly gaining prominence worldwide, presumably because they attract attention and their simplified formats enable rapid comparisons of nutritional value.
Researchers at Michigan State University found that colored FOP labels enhanced the probability that any nutrition information was attended, and resulted in faster detection and longer viewing. For cereal packages, these benefits were at the expense of attention to the more comprehensive NFP. The results are consistent with a potential short cut effect of FOP labels (PLOS ONE, 21 October 2015).
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