Editorial on human-packaging interaction

Renee Wever has written an editorial to the special issue of Packaging Technology and Science on human-packaging interaction. Renee Wever is Professor in Industrial Design Engineering at Linköping University in Sweden.
The editorial covers the recent advances in marketing and ergonomics research with respect to packaging, in particular, the papers that form part of the special issue on human-packaging interaction.
It presents a classification of contributions to the literature in four categories, namely, (a) research methodology; (b) design methodology; (c) insights; and (d) industry application. Based on the discussion of recent literature, a research agenda is proposed.
Click here for the editorial (91 kB).

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