E-commerce disrupts the Indian retail sector

The disruption faced by the retail sector in India is described in a recent report by the retailers Association of India (RAI) and PWC with title ‘Total Retail 2015: Retailers and the age of disruption’.
The potential of packaged products retail is huge with a growing middle class consuming population. The Indian retail sector is worth €300 billion and is growing at 20% percent per year. Organised retail penetration accounts for between 5 to 8 percent. The ‘unorganised’ market comprises 12 million mom-and-pop stores, also called ‘kiranas’. The upcoming mobile and related technologies for e-commerce are forecasted to disrupt the status quo in the coming years.
Click here to download the RAI-PWC report (2.53 MB).
Click here for information about the NVC innovation project on e-commerce and packaging.

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