Research on European e-commerce

There are significant difference between European e-commerce markets. These differences can be seen in the expectations of consumers, in the wide range of possible online sectors and the logistic processes involved with parcel delivery. The Scandinavian post consortium PostNord studied these differences, which have been summed up by Paazl. The research, for which 11,000 consumers were surveyed, concludes that British spend the most online on a yearly basis, the Dutch are the lease patient with their order deliveries, and the Germans return their purchases the most. The most international purchases are made by the Nordics, of which 70% has purchased something across border lines.
Click here for the summary report by Paazl (in Dutch).
Click here to download the full report by PostNord (4.15 MB).
On 20 January 2016 an interactive NVC presentation on the role of holistic packaging design on consumer experience will be given.
Click here for more information about the NVC innovation project Web Retail Packaging.
Click here for more information about the NVC E-course Packaging for E-commerce.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.