E-commerce to boost pet food packaging market in Europe

In a new report Technavio’s market research analysts predict the pet food packaging market in Europe to grow at a CAGR of more than 7% during the period 2017-2021. The penetration of e-commerce is a necessity for the overall growth of the market. Online sales of all pet care products, including pet food, are growing at an annual rate of 5%-10%. Plastic, folding cartons, and metal are the 3-major packaging materials used. There is a significant increase in the demand for single-serve and innovative packaging. Hence, the pouch segment is expected to witness strong demand due to the convenience of lightweight and zippered closures (Press Release Technavio, 12 November 2017).
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