Communicating packaging sustainability to consumers

Consumers often avoid items on store shelves that seem too ‘soft.’ For her MSc thesis Industrial Design Engineering student Michelle Johnson took a look at this phenomenon. She also investigated a few of the other reasons why many people avoid environmentally-friendly products.
Sustainability can become a liability when you're concerned with the strength or the performance of a product," Johnson said. "Here's two examples: a car tire and a bottle of baby shampoo. For the car tire, you're going to value strength because you want a durable product whereas with baby shampoo you want something mild that won't irritate the skin so you value gentleness" (News Article TU Delft, 14 October 2016).
Click here for the news article.
Click here for more information about the thesis.
Click here for more information about the NVC E-Workshop Sustainable Innovation in Packaging.

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