The influence of the sounds of beverage packaging

In an article published in Flavour, researchers at the University of Oxford UK focus on beverages and consider just what information is potentially conveyed to the mind of the consumer by the sounds of opening (the packaging), pouring the liquid, and even the sounds of carbonation of a drink.
They review whether people can discriminate the temperature of a beverage, the level and/or type of carbonation, the viscosity of the liquid, and even the shape of the bottle or container by sound alone. They look at whether certain beverages do, or could possibly, have a signature sound of opening, and at the opportunities associated with the modification of product sounds in beverage advertisements.
Click here for the article (1.03 MB).

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