Consumer perceptions of liquid carton board for juice

Researchers at Dalarna University in Sweden studied the downstream perceptions of liquid carton board versus competing materials in packaging applications for juice.
They found that this type of packaging seems to have some functional advantages in distribution and is considered sustainable and functional among many Swedish consumers, who mostly consider themselves as environmentally conscious. Major drawbacks for carton board compared to glass seem to be shape limitations, lack of transparency, and lack of a “premium look”. Plastics packaging has advantages in low weight, shape and reclosability features. An article about the research is published in Beverages.
Click here for the article (183 kB).
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