Consumer behavior during online shopping
A Metapack report states that ‘96% of consumers say they would shop with a retailer again following a positive delivery experience’. This report, brought out on the 29th of October 2015, analyses 3.000 consumers from the ages of 18 to 65 in the UK, US, France, Germany, Spain and the Netherlands. Questions were asked in relevance to delivery service preferences and how these can shape a retailer’s e-commerce strategy.
Results, as can be seen in an infographic, show that almost 50% of participants have paid more for more convenient delivery, 76% review return options before ordering, and 81% says that they track their parcel 2 or more times during delivery.
Click here for the full report (923 kB).
Click here for the infographic.
On 20 January 2016 an interactive NVC presentation on the role of holistic packaging design on consumer experience will be given.
Click here for more information about the NVC innovation project Web Retail Packaging.
Click here for more information about the NVC E-course Packaging for E-commerce.
If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.