Consumers’ adoption of active and intelligent packaging

Researchers at the Canakkale Onsekiz Mart University in Turkey studied the purchase behavior with regard to innovative food packaging techniques of consumers in Turkey.
They found that some consumers worry that innovative packages might mislead them and therefore sales should be handled under trusted brands. The majority of consumers were willing to use innovative food packages to prevent microbial spoilage. They do not want to see sachets in active food packages due to the probability of mistakes. 74.79% of the consumers expected the visual ability to observe the history and freshness of foods inside the packaging. An article about the research is published in the British Food Journal.
Click here for an abstract of the article.

This item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.