Consumers expect e-commerce to double by 2020

A study performed by GfK for ShoppingTomorrow researched the consumers’ expectations for the future of shopping. Results show that 36% of the consumers expect that they will travel less to city centres to go shopping. In 2020 the consumers expect an average of 38% of expenditures to be performed online.
The largest growth of the online channel is expected to be in the ‘food/near food’ sector. What now accounts for 2% of the online market share is expected to grow to 16% by 2020. This growth is also expected in the clothing sector, which is expected to grow to 29%. Notable is the consumer’s perception of the physical retail store, which will still play a big role in 2020.
Click here for the summary of the ShoppingTomorrow rapport (in Dutch).
On 20 January 2016 an interactive NVC presentation on the role of holistic packaging design on consumer experience will be given.
Click here for more information about the NVC innovation project Web Retail Packaging.
Click here for more information about the NVC E-course Packaging for E-commerce.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.