Consumer of the future will still visit traditional retailers

The consumer of the future will still visit traditional retailers. This the title of a research report from ABN AMRO that sketches the evolution of the modern consumer. This report sheds light on consumer on- and offline shopping behaviour, and their dispersion over shop and product types. Due to the strong growth of the omni-channel shopping environment, traditional retailers must adapt to their new role.
One can increase the value of a traditional retailer by portraying the correct amounts of efficiency, experience and expertise. Efficiency entails speed and confidence, experience emphasises the consumers’ experience, whilst expertise is achieved though knowledge and specialisation.
Click here to download the research report (4.60 MB, in Dutch).
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If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.