Connected commerce is creating buyers without borders

An insights report, published by Nielsen on 20 January 2016 states that “The online retail ecosystem is fast evolving, and increasingly, shoppers no longer simply go to the nearest store. Rather, they grab the nearest digital device.”
Cross border commerce is a growing phenomenon in the e-commerce sector. More than half of online respondents in the study who made an online purchase in the past six months say they bought from an overseas retailer (57%). Retailers must ensure that products meet quality standards, prices are set reasonably, logistics systems are safe and efficient and after-sales service is optimized for fair refunding/exchanging processes.
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