Concrete images of sugar content in sugar-sweetened beverages reduces attraction to these beverages

Researchers at the University of Alabama USA found that people view sugar-sweetened beverages (SSBs) more negatively when they are able to concretely visualize the quantity of sugar in SSBs. For example, consuming 28 sugar cubes compared to consuming 70g of sugar.
They found that, without any intervention, people struggle to convert sugar grams into a concrete, physical sugar representation. But, when people are provided ways to convert abstract sugar-nutrition information into a concrete representation, they find SSBs less attractive and are less likely to select SSBs in favor of sugar-free beverage options. An article about the research is published in Appetite.
Click here for an abstract of the article.

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