Bump Mark label wins prize – Feel whether food has expired

Brunel graduate Solveiga Pakstaite has won the Mayor of London’s Low Carbon Entrepreneur prize for her innovative food label project – the Bump Mark. The idea, which came to her during her placement year designing products for people with sight loss, uses the properties of gelatine to exactly match the rate to which fresh foods go off. The Bump Mark starts off feeling smooth to the touch but once the food inside becomes unsafe to eat the gelatine turns liquid and the label feels bumpy. She also hopes the patented idea will help reduce the tonnes of perfectly good food discarded each year, which is past its use by date but still safe to eat (News Item Brunel University, 13 March 2015).
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