Online purchasing directly influenced by delivery experience

The findings of a recently published research report reveal that today’s consumers say their online purchasing decisions are directly influenced by delivery & returns and the experiences they encounter. Top problem areas that proved a turn off for consumers were: slow speed of delivery (40%), damaged or incorrect product (30%) and lack of precision leading to inconvenience ‘I had to wait in all day’ (29%).
Conducted in the US and the six largest eCommerce markets in Europe by revenue (UK, Germany, France, Italy, Spain and The Netherlands), the research polled opinions from consumers who had made online purchases within the last 6 months (Press Release MetaPack, 2 November 2016).
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