Importance of sustainability in packaging for brand owners

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key EU markets has shown evidence of the importance of sustainability in packaging.
96% of respondents felt the use of sustainable packaging was important to their business with just over half (52%) saying this was either ‘very important’ or ‘critical’. The top criteria for packaging to be considered ‘sustainable’ were a) that it is a recyclable material (29.2%), b) that it uses renewable & abundant materials (19.6%), c) that it uses minimal lightweight materials (15.5%), d) that it has a low environmental footprint’ (8.2%) and e) that it is biodegradable or compostable (5.1%).
Click here for the study (2.62 MB).
Click here for more information about the NVC E-Workshop Sustainable Innovation in Packaging.

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