BE: Impact of sustainability labelling on food choices

Research by Ellen Van Loo shows that Belgians are willing to pay more for food that has been produced in a sustainable way. She did research on the attitude of consumers towards food with a sustainability mark on the pack. These marks explain which efforts the producer makes concerning the environment, but also which ethical choices are made. Examples are organic, free-range, and fair trade.
Consumers apparently still do not know exactly what each mark means. In the case of chicken fillet, the organic mark proved to be less popular than a claim about free-range chickens, while free-range covers only a small part of the criteria for the organic mark (Press Release UGent, 30 May 2016).
Click here for the press release (in Dutch).
Click here for more information about the research.

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