Analysing design features of food packaging

Researchers at the Bucharest University of Economic Studies in Romania conducted an exploratory study by allowing consumers to choose their favourite food product packaging regardless of their opinion on the product. The opinions were analysed according to the packaging feature that attracted them.
The high number of sugar products and non-alcoholic beverages present in the choices underline the power of attractive design when the products belong to a product group with stiff competition. For some respondents, responses were in correlation with their preference for the food product. An article about the research is published in The International Journal of Economic Practices and Theories.
Click here for the article (605 kB).

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