Master Thesis: Innovative packaging for bakery products

On 19 February 2015 Mark Plant held a speech as part of his master assignment entitled: Development of an innovative packaging concept and integrated packaging development approach within a Stage-Gate based innovation process. He did his graduation project at Vandemoortele, producer of bakery products and lipids.
The introduction of a centralised Stage-Gate based ‘Innovation Process Management’ trajectory, is Vandemoortele’s initiative in professionalising and extending their current activities with a pro-active and revolutionary product (packaging) development approach, with an increased focus on its lipids’ B2C retail brand based activities (Website University of Twente, February 2015).
Click here for more information about the master assignment of Mark Plant.
Click here for more information about the NVC Chair Packaging Design and Management.

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