6 packaging trends set to impact global markets in 2016

12 January 2016

Mintel has announced six key trends set to impact global packaging markets in 2016, including implications for both consumers and brands. The key themes Mintel sees resonating with consumers in 2016 are: 1) digital print that creates ‘hyper’ personal experiences; 2) clean-label messaging that enhances brand transparency and builds purchasing confidence; 3) eco-responsible packaging that empowers social consciousness;
4) next-gen hybrids that offer functional and environmental benefits alongside great shelf presence; 5) right-sized product packaging that meets consumer needs and shifting use-occasions; and 6) apps that support ‘mobile-engaged’ packaging (Press Release Mintel, 21 December 2015).
Click here for the press release.
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