300+ meet at Finnish Packaging Summit WrapIt

More than 300 delegates met at the WrapIt conference in the Finnish city of Lahti on Wednesday 30 November to discuss Nordic packaging and the world trends alike. Plenary lectures in the morning included: How will e-Commerce change packaging in the future? (Michael Nieuwesteeg, NVC), What packaging means to the brand owner? (Allan Dickner, IKEA), Sales, science and packaging (Prof. Petri Parvinen, University of Helsinki) and Retail megatrends and implications to packaging (Matti Kalervo, Kesko).
Parallel sessions in the afternoon addressed novel materials, luxury packaging, novel printing techniques and student’s design work from a range of universities and other education institutes.
If you are an NVC member, please contact Helen Crowe for the link to the presentations given by the various speakers.
Click here for information about the Packaging and Converting Executive Forum (PACE) 2017 (Amsterdam, 28 February - 2 March). NVC members receive a 15% discount.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us: info@nvc.nl, +31-(0)182-512411.