27% of consumers do not trust info on food product labels
Trace One has announced the results of its “Global Consumer Food Safety and Quality” research. The survey of shoppers across 9 countries found that consumers do not trust the safety and quality of the foods they eat.
Only 12% of the consumers surveyed said that they wholeheartedly trust the safety of the private and national food brands they consume and 27% does not trust the information on food product labels. An overwhelming majority of respondents (91%) say it’s important to them to know where their food comes from, but 62% say they’re not provided with enough information about what’s in their food and its origins (News Item Trace One, 22 September 2015).
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