10% increase purchase intent with Shelf Ready Packaging

26 October 2015

76% of purchase decisions are made in-store, of which 82% are made within the first 4 seconds. To take full advantage of these four, very impressionable seconds, Shelf Ready Packaging (SRP) was designed, with the goal to improve in-store performance of fast moving consumer goods. Smurfit Kappa performed research towards the effect of such SRP on sales though marketing performance and customer experience.
Results based on 10,000 shopper’s ‘path to purchase’ behaviour shows that SRP can drive an 8% increase in sales, a double digit increase of brand visibility and perception, together with a 10% increase in purchasing intent (Press Release Smurfit Kappa, 7 October 2015).
Click here for the press release.
Click here for a white paper, providing more information on the use of SRP (784 kB).

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.