Finalist De Gouden Noot 2024 Heinz EazySauce Dispenser

Heinz EazySauce Dispenser by The Kraft Heinz Company

With the Heinz EazySauce Dispenser, Kraft Heinz aims to replace the use of sachets in restaurants to allow the reduction of the use of single-use plastic portion packs and compliance with upcoming legislation. The innovation is compatible with all Heinz SOM pouches and across the full Heinz product portfolio. The dispenser has been developed for the Kraft Heinz ‘International Zone’ with the further potential for a global rollout.

The design incorporates key Heinz design features such as the Heinz keystone and 57. The dispenser consists of a base unit with interchangeable cartridges available in different colours onto which self-adhesive labels can be applied for product identification. The cartridges have resemblance to the iconic Heinz Top Down bottles and can be prepared beforehand to allow fast recharging at restaurant peak hours.

This dispenser allows ease of use and resolves some of the major constraints observed by customers for using dispensers: the dispenser should be easy of use, but also allow intuitive assembly and disassembly of parts. Also time savings have been addressed with dishwasher cleanable parts and a quick reload. Furthermore, the design allows instant brand recognition for the consumers and due to the wide spout a perfect dollop with every serve.

Registrants:  The Kraft Heinz Company, npk design, AMS Group B.V.

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