Workshop Design for Intended Use (DIU) in Food Packaging on CibusTec 2019 (Parma, Italië)

Introduction

Design for Intended Use (DIU) is a packaging design process and outcome that unambiguously identifies and ensures the intended use of the packaged product by the intended user. In food packaging, DIU is important for stimulating and supporting responsible consumption and to assist the consumer with the proper disposal of the emptied food packs.
This unique workshop gives an overview of DIU in food packaging worldwide and highlights key material design aspects. In conclusion, participants and workshop leader will present and discuss a range of inspiring food packages, including food packaging innovations on display at the CibusTec 2019.

Programme

14:30 Welcome and introduction

The Future of Food Packaging: Will You Do DIU Too?
Michael Nieuwesteeg
Managing Director NVC Netherlands Packaging Centre

15:00 DIU and the materials perspective

Steel packaging and the fight against food waste
Alexis Van Maercke
Secretary General APEAL

15:30 DIU and the brandowner perspective

DIU and the consumer: how to create an attractive pack and ensure responsible consumption?
Speaker to be annnounced

16:00 Interactive debate (with dedicated DIU Survey Forms)

DIU inspiring food packages, including food packaging innovations on display at the CibusTec 2019.
Hosted by Michael Nieuwesteeg and Silvia d’Alesio with input from participants, other CibusTec visitors and CibusTec exhibitors

17:00 Conclusion

Contact

Before, during an after the CibusTec you may contact the NVC association office in Gouda, the Netherlands via telephone +31-182-512411 or e-mail info@nvc.nl.

The NVC infostand at the Cibustec is located in the central corridor near the South Entrance (Area 4 on the exhibition floorplan).