Which livestock production claims matter most to consumers?

For many consumers, buying milk is quite complex. They want to know how the cows were treated, what they were fed, whether they received growth hormones or antibiotics, and so on. A recent University of Illinois (U of I) study ranks which of these production attributes are most important to buyers for four different products: beef, chicken, milk, and eggs.They found that the top 3 attributes overall were “no growth hormones”, “non-GMO”, and “humanely raised”, though there were differences in importance based on product type. The “organic” attribute was ranked lowest in importance. An article about the research is published in Agriculture and Human Values (News Item U of I, 19 April 2017).
Click here for the news item.
Click here for an abstract of the published article.

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