Study: The Power of Packaging

How does the general appearance of the package impact buying decisions of consumers? Colorful or otherwise noticeable food packages predispose where people look, how long they examine certain options and ultimately, influence which foods they choose, according to a new study published in the Proceedings of the National Academy of Sciences. Most existing studies on how people make choices focus on what is economically attractive. Others examine what people perceive and pay attention to. The current study bridges these two research approaches to build a more comprehensive understanding of how people make everyday choices. (News Release University of Miami, 8 January 2014).
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