NVC lecture Web Retail Packaging - The birth of a new industry paradigm at 4th Annual Global Packaging Summit 2015

This lecture by NVC director Michael Nieuwesteeg addresses the challenges of packaging for e-commerce (Web Retail Packaging). Key issues are the impact of mobile ordering in driving the supply chain of packaged products, where the consumer defines the location of delivery. Areas addressed are the prevention of product waste, the optimisation of return logistics by better packaging, communication with the consumer via the package at the doorstep and how to ensure sustainability. Questions to be addressed:

  • What does the future hold for WRP and which factors may pose unforeseen opportunities or threats to the further development of the e-commerce sector?
  • How can your business ensure it is fully optimized for the WRP era?


The 4th Annual Global Packaging Summit takes place 26-28 January in Barcelona, Spain. Click here for the complete  programme.

NVC-members will receive a 10% discount on the registration fee. Please contact Charissa Koolen to get the special registration link.